Amidst all the fashion week madness down at the OPT, I took some time in betwen shows to accompany Aprilia to the Georg Jensen store on Castlereagh Street to view original artworks by Danish-Irish artist Inge Jacobson as well fawn over the collection of limited edition Fusion cuffs. The collaboration with the acclaimed Jacobson, saw Georg Jensen's A/W 11 campaign featuring natural beauty, Freja Beha Erichson, re-invigorated through traditional methods of cross stitching. I've always thought of fashion and art being intrinsically interconnected, but I'd never really considered craft to be part of the mix. But craft is making its comeback in the fashion world, especially with DIY on the rise. I thought this partnership was a truly unique idea and the perfect collaboration between the brand and the artist, the unlikely combination of mixed media harmoniously working together to create a modern yet classic and homely feel to the campaign. Makes me want to dig up my unfinished cross stitch patterns of quaint cottages and cute puppies from my female craft days some years ago.